![]() ![]() ![]() "Urban legends," Brunvand says, "have a persistent hold on the imagination because they have an element of suspense or humor, they are plausible and they have a moral." Urban legends are "too good to be true" stories that travel by word of mouth, by print, or by the internet and are attributed to an FOAF: friend of a friend. ![]() īrunvand is best known for popularizing the concept of the urban legend, a form of modern folklore or story telling. Jan Harold Brunvand (born March 23, 1933) is a retired American folklorist, researcher, writer, public speaker, and professor emeritus of English at the University of Utah. The Study of American Folklore: An Introduction. ![]()
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